The near future will bring us many small technological advances that will build upon current technologies and infiltrate more and more of our day to day life. They will change dramatically how and when we receive information, how we are presented with tv, movie, and music entertainment, and present challenges to keep personal information private. We will also likely see more products containint integrated technologies in one device, such as phone, digital entertainment, GPS, and tracking and shopping habits allowing for direct marketing.
Out of all the technologies mentioned in the WSJ article, I think the category that is wide open is how we shop. I think the more we use and rely on technology, the more effort companies will put forth trying to market over those mediums. Using data mining and customer behavior, targeted marketing will be greater than was even predicted in this article. We will be inundated with ads on our handhelds, video games, and other portable electronics that will work directly with implemented systems with larger retail and online outlets. There will be a push away from mass media advertising in favor of more directed advertising that should increase the net marketing contribution. Developing these systems and integrating them with the massive amounts of data out there will be the primary hurdle, but will be overcome due to benefits of a properly implemented system.
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